Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Warby Parker, Allbirds and Why DTC Brands Still Can’t Scale Profitably

The two companies’ recent IPO filings revealed growing sales and growing losses. These digital innovators now see stores and other old-school retail strategies as the key to success.
One of Warby Parker's nearly 200 stores.
Warby Parker, which filed to go public on Aug. 24, helped launch the DTC revolution back in 2010. Shutterstock. (Shutterstock)

The direct-to-consumer revolution is heading to Wall Street.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Direct-to-Consumer
How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.

Can Quince Be More Than a Dupe Brand?

New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON