Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

For Many Digital Retailers, Profits and Growth Appear to Be Mutually Exclusive

DTC brands and e-commerce platforms delivered some rare good news this week in the form of shrinking losses, but investors were largely unimpressed.
Few e-commerce companies are able to generate profits and deliver eye-watering sales growth amid the online shopping slowdown, seemingly cementing lower investor opinions of the sector.
Few e-commerce companies are able to generate profits and deliver eye-watering sales growth amid the online shopping slowdown, seemingly cementing lower investor opinions of the sector. (Warby Parker, The RealReal, Mytheresa)

This week, Warby Parker gave long-suffering e-commerce investors a spark of optimism.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Direct-to-Consumer
How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.

Can Quince Be More Than a Dupe Brand?

New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON