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Will China’s Three-Child Policy Spark a Kidswear Boom?

The country’s $53 billion childrenswear market was set for double-digit growth even before the announcement of new government policies aimed at boosting a low birth rate.
A new generation of Chinese parents thinks differently about child rearing, and children's fashion. Balabala.
A new generation of Chinese parents thinks differently about child rearing, and children's fashion. Balabala.

As Chinese kids return to school this week, their parents are facing a new era of child rearing in the world’s most populous country — one that will likely coincide with impressive growth in the children’s fashion market.

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