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Why Some Brands Aren’t Cashing In on China’s Jewellery Boom

China’s jewellery market is surging double-digits but in the face of growing competition from local players some international brands are only seeing subdued returns.
Clients attend a Cartier event in Shanghai, China.
Well known personalities Laurinda Ho and Shawn Dou attend a Cartier event in Shanghai, China in 2021. (Getty Images)
By
BoF PROFESSIONAL

Jewellery takes centre stage this month as the trade show circuit that started in Europe this spring comes full circle with a second wave of hard luxury events elsewhere. Industry leaders from China are expected to attend Hong Kong’s Jewellery and Gem Asia fair at the end of June after JCK which wrapped up this weekend in the US.

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About the author
Tiffany Ap

Tiffany Ap is Senior Correspondent at The Business of Fashion. She is based in New York and covers marketing and the critical China market.

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