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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Prada’s Next Move in China Is Critical

A years-long strategic overhaul of the Prada’s China business is bearing fruit amid a scandal involving a now former celebrity ambassador.
Actress Zheng Shuang in Prada's latest Chinese New Year campaign.
Actress Zheng Shuang in Prada's latest Chinese New Year campaign. Prada.

For better and worse, Prada started 2021 with a bang in the all-important China market.

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