Agenda-setting intelligence, analysis and advice for the global fashion community.
This week, China was on the move for the country’s Spring Festival holiday, which kicks off straight after Lunar New Year. But while well-to-do Chinese are travelling again, they are staying much closer to home.
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While travel to Europe remains muted, Chinese shoppers are flocking to Singapore, Thailand and other Southeast Asian destinations where fashion retailers are hoping Lunar New Year marketing investments will pay off.
Tiffany Ap is Senior Correspondent at The Business of Fashion. She is based in New York and covers marketing and the critical China market.
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