Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Can China Really Ban Effeminate Men?

The government’s recent ban on so-called “sissy men” in the media could have far-reaching implications for China’s fashion community and global brands operating there.
Singer Lu Han attends a Gucci event on Nov. 12, 2020 in Shanghai, China. Getty Images.
Androgynous male stars like Gucci favourite Lu Han remain a fixture in fashion and beauty brands’ campaigns, despite recent government restrictions on men who are perceived as effeminate appearing in the media. Getty Images.

At the height of summer, Chinese influencer Feng Xiaoyi’s account on social media platform Douyin was suspended after he posted a seemingly innocuous video of him eating peaches.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON