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Agenda-setting intelligence, analysis and advice for the global fashion community.

When Does It Pay to Let Celebrities Hijack the Runway?

The very thing that boosts brand exposure during fashion week could threaten a luxury house’s most valuable asset. Especially in markets like China.
Looks from Hermès, Louis Vuitton, Christian Dior, Gucci and Chanel's Spring/Summer 2020 collections | Collage by BoF
By
  • Zoe Suen,
  • Casey Hall

MILAN, Italy —

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