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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Battle for China’s $100 Billion Jewellery Market

International brands, domestic giants and unbranded jewellers are vying for a slice of China’s jewellery market, which is poised for double-digit growth.
Singer Huang Ling attends opening ceremony of Cartier jewellery exhibition in Shanghai, China. Getty Images.
Singer Huang Ling attends opening ceremony of Cartier jewellery exhibition in Shanghai, China. Getty Images.

Hard luxury is emerging as an increasingly attractive category in China, but the jewellery consumer’s mindset, motivations and behaviour have all undergone a fundamental shift over the past five years.

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