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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Apps Driving China’s ‘He-Conomy’

Poizon, Chao and Nice are just a few of the platforms Chinese men are signing up to, and brands like Nike and Uniqlo are taking note.
Posts on the Nice app by users bknails, Captain_kirk, Suzukidodo, Secallenyang, iisutas, Tamsen, Kimo and Frank | Collage by BoF
By
  • Zoe Suen,
  • Casey Hall

SHANGHAI, China —

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