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Agenda-setting intelligence, analysis and advice for the global fashion community.

The ‘Alpha Female' Look is Big in China. Brands Take Note.

Dr. Martens shoes have become the ultimate empowerment symbol for a generation of women rebelling against demure feminine aesthetics. Now other brands want in on the action.
Dr. Martens x Schott NYC 2019 | Source: Dr. Martens website
Dr. Martens x Schott NYC 2019 | Source: Dr. Martens website (Dr. Martens)
By
  • Liz Flora

LONDON, United Kingdom —

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