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Agenda-setting intelligence, analysis and advice for the global fashion community.

Should Brands Be Less Deferential Toward China?

Public relations in China can be a cultural minefield, but market experts warn international brands against taking a conciliatory stance every time there is backlash.
Global fashion and beauty brands walk a marketing tightrope when navigating tensions between China and the West.
Global fashion and beauty brands walk a marketing tightrope when navigating tensions between China and the West. (Getty Images)

An op-ed recently appeared in Chinese state-owned media praising Fast Retailing chief executive Tadashi Yanai for doing something unusual.

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