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Sephora’s China Rivals Ready for Battle

After 16 years in Mainland China, LVMH’s Sephora faces serious competition as local multi-brand players jostle for a larger slice of the country’s $51 billion beauty market.
The Colorist is one of China's homegrown beauty companies finding brick and mortar to be a winning strategy. The Colorist.

Gary Shi knows more about China’s booming online beauty market than most.

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