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China

Tapping E-Sports in China

With 400 million highly engaged fans, China is the world’s largest market for e-sports, but government regulations are complicating fashion’s efforts to seize the opportunity.
Duan Yushuang in action hosting the 2021 League of Legends World Championship from Iceland. Courtesy.
Duan Yushuang, also known as Candice Duan (left), is hosting the 2021 League of Legends World Championship in Iceland. Courtesy.
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BoF PROFESSIONAL

At a recent Prada event in Shanghai, Duan Yushuang blended in with the beautiful crowd. It would have been easy to mistake the smiling young woman carrying a Cleo bag for one of the fashion influencers milling around the venue — but one of them she is not.

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