Agenda-setting intelligence, analysis and advice for the global fashion community.
Few brands are strangers to the retail empire that is Alibaba. The company’s meteoric rise has mostly mirrored that of the Chinese economy, thanks to sprawling e-commerce platform Tmall and livestreaming hub Taobao. Though competitors do pose a threat to Alibaba and arch-rival JD.com, most fashion players eager to double down on digital channels after the onset of the pandemic have decided to link arms with one of the two giants dominating the China market.
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