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Agenda-setting intelligence, analysis and advice for the global fashion community.

Luxury’s Livestreaming Gamble

‘Live commerce’ can sound intimidating or even repellent to luxury brands, but a few brave players have recently rolled the dice knowing they need to be risk-takers in the current crisis. Will livestreaming be a bad bet or a big pay-out in the world's largest luxury market?
KOL Yvonne Ching's Burberry livestream | Illustration by BoF
By
  • Casey Hall

SHANGHAI, China —

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