Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Luxury’s Outlook in China Is Increasingly Uncertain

The long-term fundamentals of the all-important China market remain strong but short-term headwinds mean luxury brands could face a challenging year ahead.
A tailor and customer stand in a tailor boutique. The customer is trying on a three piece grey suit with a white shirt and tie.
The severity and unpredictability of zero-Covid measures imposed during the latest wave of restrictions is likely to have a hangover effect on how ready some shoppers are to splurge again on luxury. (Getty Images)

The global luxury industry may be enjoying a rebound from the pandemic but growing uncertainty about the health of one of its most important markets means brands and investors aren’t celebrating just yet.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON