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Keeping Up With China’s Changing Wholesale Ecosystem

Buyers, showrooms and trade shows are adapting to booming domestic demand by adopting new ways of working. Here’s what global brands selling to China need to know.

DFO showroom. DFO.

By

Zoe Suen

06 April 2021

BoF PROFESSIONAL

A year ago, China was only beginning to emerge from the worst of its battle with Covid-19. But despite the damage done to the country’s retail sector, a tough first and second quarter didn’t stop Meimei Ding, CEO of Shanghai-based showroom and buying agency, DFO, from having a record-breaking year.

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About the author

Zoe Suen is a contributing writer at The Business of Fashion. Suen is a freelance writer, editor, and consultant who writes about luxury fashion and beauty.

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China:Retail

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