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Agenda-setting intelligence, analysis and advice for the global fashion community.

Internet Slang Can Help Brands Boost the Bottom Line

To sharpen their social listening tools, write more authentic marketing copy and optimise SEO, brands need to stay abreast of trending online keywords popular among young Chinese shoppers.
Kris Wu is an example of the 'xiaoxianrou' phenomenon that brands have tapped into | Source: Shutterstock
By
  • Casey Hall

SHANGHAI, China

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