Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

How Niche Beauty Brands Can Attract Investment from China

As interest in smaller international beauty brands intensifies among Chinese consumers, local investors are getting excited by the category. Here’s how to capitalise on the opportunity.
Eve Lom products. Eve Lom.
Eve Lom products. Eve Lom.

Last week, Eve Lom, a London-based beauty brand that forged a cult-like following for its botanical cleansing balm, was acquired by Chinese beauty giant

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Topics

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON