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New Chinese Models Are Reshaping Global Runways

Local agencies are signing more models that don’t have classical Han Chinese features with knock-on effects for who gets cast by megabrands in Europe and the US.
Ying Ouyang, represented by Elite Model Management, walks the runway during the Fendi Haute Couture Fall/Winter 23/24 show, July 2023 in Paris, France.
Ying Ouyang walks the runway during the Fendi Haute Couture Fall/Winter 23/24 show in Paris, France in July. (Getty Images)

Seeing fresh-faced Chinese models like Ying Ouyang, Yang Xiru, Wang Canlan, and Lan Shuqi, who walked in the couture shows for Fendi, Valentino and other brands this month, had become a bit of a rarity in Paris. Until this season, there were few models able or willing to navigate the lengthy pandemic travel quarantines which kept China’s borders mostly closed for nearly three years.

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Tiffany Ap

Tiffany Ap is Senior Correspondent at The Business of Fashion. She is based in New York and covers marketing and the critical China market.

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