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How China’s ‘Revenge Travel’ Will Boost Luxury

Mainland shoppers have flocked to local tourism hubs like Macau and Hainan over Chinese New Year and are expected to visit Asian destinations like Thailand and Singapore before returning in droves to European fashion capitals later this year.
Tourists seen walking through The Grand Palace's gate in Bangkok.
Tourists walking through The Grand Palace gate in Bangkok, Thailand at the start of the Chunyun travel period during Jan. 2023 Chinese New Year festivities. (Getty Images)
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BoF PROFESSIONAL

After three years of shopping for luxury goods at home — both through apps like WeChat and boutiques across China — twenty-nine-year-old Jojo Wang was thrilled to be back in Paris during Chunyun, the travel period that bookends the Lunar New Year festivities.

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About the author
Zoe Suen

Zoe Suen is a contributing writer at The Business of Fashion. Suen is a freelance writer, editor, and consultant who writes about luxury fashion and beauty.

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