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How China’s New Love Affair With Perfume Is Changing the Market

Young consumers are driving spectacular growth in China’s fragrance sales, creating new opportunities in one of the few market segments where the country is not yet a dominant force.
Customers shop for perfumes at Haikou Riyue Plaza Duty Free Shop. Getty Images.
Customers shop for perfumes at Haikou Riyue Plaza Duty Free Shop. Getty Images.

China dominates almost every aspect of the consumer market: it is the world’s biggest apparel market; the biggest luxury market; the biggest source of growth for fashion and beauty brands the world over.

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