Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Cracks Emerge in China’s E-Commerce Market

Online fashion sales were muted during this year’s 618 shopping festival as consumer confidence plummets and frustrations mount over long delivery delays.
Workers in protective suits sort packages at a JD Logistics warehouse on January 10, 2022 in Xi'an, Shaanxi Province of China.
Workers in protective suits sort packages at a JD.com logistics warehouse in Xi'an, China. (Getty Images)

Every year, Chris Zhang looks forward to taking advantage of steep discounts and special promotions in the run-up to China’s 618 online shopping festival.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON