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Chinese Influencers to Know In 2021

As growth stalls elsewhere, brands are set to focus their marketing budgets on China and its influencers. But a new cohort of KOLs are driving engagement and sales across the market’s digital ecosystems.

Mia Kong, Teacher Xu and Oh Emma. BoF.

By

Zoe Suen

10 December 2020

BoF PROFESSIONAL

With most of the world still rattled by Covid-19, many fashion brands are turning to the Chinese market — and its influencers — for much-needed growth. But to engage with consumers in the world’s largest fashion market, they’ll need to take a few lessons from Teacher Xu.

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About the author

Zoe Suen is a contributing writer at The Business of Fashion. Suen is a freelance writer, editor, and consultant who writes about luxury fashion and beauty.

In This Article

Topics

China

People

Organisations

Parklu

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