Agenda-setting intelligence, analysis and advice for the global fashion community.

‘Sexy Lingerie Capitals’ Battle for Supremacy

Producing everything from the raciest underwear on Shein to comfy bras on European high streets, China’s intimate apparel industry is fragmenting into specialist hubs in improbable locations.

Image of a black and ping lace bralette — Several manufacturing hubs are branding themselves the ‘sexy lingerie capital’ of China. (Getty Images)

Rebecca Kanthor

30 August 2022

BoF PROFESSIONAL

The factories that keep the world supplied with underwear are dotted around the globe, but those in one country continue to play an outsized role in this most intimate of industries. Not only is China the world’s largest exporter of underwear and lingerie, but it also hosts the largest trade show of its kind for the sector.

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