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Agenda-setting intelligence, analysis and advice for the global fashion community.

China’s Parallel NFT Universe: A Guide for Fashion

The NFT opportunity is different in China where tech giants are building a separate blockchain infrastructure driven by a government ban on cryptocurrency.
A runway NFT look from fashion brand (di)vision available on BNV's platform.
A runway NFT look from fashion brand (di)vision available on BNV's platform. (BNV)

The same NFT mania that has seen non-fungible tokens garner intense interest elsewhere is alive and well in China, but all is not what it seems in the country’s crypto universe.

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