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China

Capitalising on China’s Post-Lockdown Travel Boom

With Shanghai set to relax lockdown restrictions on June 1, pent-up demand for domestic travel presents an opportunity for fashion brands willing to explore new destinations.
A young woman looking out the sea view from a cliff, Dongfushan island.
One popular destination for Shanghai residents will be the Zhoushan archipelago in nearby Zhejiang province where luxury hotels have opened. (Getty Images)
By
  • Rebecca Kanthor
BoF PROFESSIONAL

Having endured lockdowns that brought megacities like Shanghai, Nanjing and Shenzhen to a standstill, people across China are now desperate for a change of scenery. Though international travel remains a distant dream for most, domestic tourism looks set to resume for those eager to make an escape.

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