Agenda-setting intelligence, analysis and advice for the global fashion community.
With its elaborately carved eyeshadow palettes, intricate lipstick designs and ornate packaging, Florasis has established itself as one of China’s most successful beauty brands. The Hangzhou-based company, founded by Wu Chenglong and Fei Man in 2017 and known locally as Huaxizi, scaled quickly in its home market. Reaching annual revenues of 5.4 billion yuan ($850 million) as early as 2021, it soon became a favourite among
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