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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can China Help Save Brands Again Next Year?

Many fashion brands were rescued by Chinese consumers this year. Next year, they will need to act fast to get the same treatment.
Chinese consumers saved both fast fashion and luxury brands this year. Will it continue?
Chinese consumers saved both fast fashion and luxury brands this year. Will it continue? Shutterstock.

It’s likely that fashion sales in China will return to pre-crisis levels within a year of Covid-19 causing widespread shutdowns in the country in early 2020.

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