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Agenda-setting intelligence, analysis and advice for the global fashion community.

Brands Press Play on China's Streaming Opportunity

Competition among China’s television streaming services is driving a content war, with local celebrities in the front line and global brands wondering how to leverage iQiyi, Tencent Video and Youku.
Kris Wu, Li Xian, Xiao Zhan and Angelababy | Collage by BoF
By
  • Casey Hall,
  • Zoe Suen

SHANGHAI, China —

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