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Agenda-setting intelligence, analysis and advice for the global fashion community.

A Post-Pandemic Guide to WeChat

New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.
WeChat mini programs, WeChat Work and the Prada Fall/Winter 2020 collection | Collage by BoF
By
  • Zoe Suen

SHANGHAI, China — 

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