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A New Era for China’s $15 Billion Streetwear Market

Luxury brands, local labels, major exhibitions and digital platforms are driving a more complex and increasingly fragmented streetwear sector in China.
Influencer Yuwei "Yuyu" Zhangzou says streetwear is being embraced by a broader spectrum of Chinese consumers. Yuwei Zhangzou.
Influencer Yuwei "Yuyu" Zhangzou says streetwear is being embraced by a broader spectrum of Chinese consumers. (Yuwei Zhangzou)

Shanghai-based influencer Yuwei “Yuyu” Zhangzou has built a 3.5 million-strong following showcasing her signature style of oversized hoodies, T-shirts and impressive collection of more than 100 pairs of sneakers.

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