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6 Ways to Boost Sales During the 618 Shopping Festival

With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.
A worker transports express boxes at a logistic base of Suning.com Co., Ltd. before the upcoming 618 Shopping Festival in 2019 | Source: Getty Images

SHANGHAI, China —

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