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What Estée Lauder and E.l.f. Can Tell Us About the Beauty Market

The two companies, which occupy different ends of the market, report results this week. Plus, what else to watch for in the coming days.
Elf.
Elf Beauty. (Getty Images)
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BoF PROFESSIONAL

The Estée Lauder Cos. and e.l.f. Beauty’s outlooks for 2023 couldn’t look more different: the cosmetics giant reduced its fiscal year forecasted sales in November, citing lacklustre demand in China, among other factors. On the same day, e.l.f. Beauty raised its outlook, reporting a 15th consecutive quarter of growth.

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About the author
Brian Baskin
Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

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