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Agenda-setting intelligence, analysis and advice for the global fashion community.

Does Beauty Really Care About the Super Bowl?

While fashion brands have flocked to the big game for activations and sponsorships, cosmetics, skincare and hair care lines have largely sat on the sidelines.
Melissa McCarthy stars in a telenovela-inspired E.l.f. Beauty campaign.
Melissa McCarthy stars in a telenovela-inspired E.l.f. Beauty campaign. (Courtesy of E.l.f. Beauty)

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