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Beauty

Your Guide to a Very Busy Week in Beauty

Puig and Space NK are cashing in on their ability to tap the growth of hot new products, while L’Occitane, Olaplex and The Estée Lauder Companies are discovering how quickly the shine can come off even the biggest brands.
It was an unusually hectic stretch in the beauty industry, with multiple multi-billion-dollar transactions floated, and some of the industry’s biggest and buzziest brands reporting financial results.
It was an unusually hectic stretch in the beauty industry, with multiple multi-billion-dollar transactions floated, and some of the industry’s biggest and buzziest brands reporting financial results. (BoF Team)
By
BoF PROFESSIONAL

It was an unusually hectic stretch in the beauty industry, with multiple multi-billion-dollar transactions floated, and some of the industry’s biggest and buzziest brands reporting financial results. If there’s one throughline that applies to all of these companies — and plenty in the fashion industry besides — it’s that brands that don’t keep their foot on the gas will quickly find themselves left behind.

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About the authors
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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