Skip to main content

Zoe Suen

Zoe Suen is a contributing writer at The Business of Fashion. Suen is a freelance writer, editor, and consultant who writes about luxury fashion and beauty. She was previously BoF's senior editorial associate who specialised in China's fashion and beauty market, and held previous positions at South China Morning Post and American Apparel. Suen has a degree in Law from Kings College London.

    Global Markets

    The Secret Business of Dressing Korean Celebrities

    How indie fashion labels get K-pop stars to wear their clothes without the huge budgets and PR muscle of mega brands.

    Global Markets

    The Secret Business of Dressing Korean Celebrities

    How indie fashion labels get K-pop stars to wear their clothes without the huge budgets and PR muscle of mega brands.


    Global Markets

    Why Japanese E-Commerce Giant Rakuten Is Betting Big on AI

    The e-tailer’s head of fashion Ryo Matsumara sees its recent investments in semantic search and other artificial intelligence features as key to driving sales growth in the country’s lucrative but lagging online luxury market.

    Global Markets

    Why Japanese E-Commerce Giant Rakuten Is Betting Big on AI

    The e-tailer’s head of fashion Ryo Matsumara sees its recent investments in semantic search and other artificial intelligence features as key to driving sales growth in the country’s lucrative but lagging online luxury market.


    Global Markets

    Inside Thailand’s Booming Beauty Sector

    The growing popularity of ‘T-beauty’ brands across Asia has made their home country an increasingly important market for global players.

    Global Markets

    Inside Thailand’s Booming Beauty Sector

    The growing popularity of ‘T-beauty’ brands across Asia has made their home country an increasingly important market for global players.


    Global Markets

    Japan’s Next Emerging Designer Wave

    From Viviano Sue to Soshi Otsuki, a new generation of Tokyo-based designers are preparing to make their international breakthrough.

    Global Markets

    Japan’s Next Emerging Designer Wave

    From Viviano Sue to Soshi Otsuki, a new generation of Tokyo-based designers are preparing to make their international breakthrough.


    ADVERTISEMENT

    ADVERTISEMENT