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Parizaad Khan Sethi

Parizaad Khan is a contributing writer at The Business of Fashion. Khan is a freelance beauty and lifestyle editor based in New York. Her work has been featured in The Cut, Vogue, Allure, Harper's Bazaar, and much more. She has previously worked at Vogue India and has a master's degree from Columbia University in Arts and Culture.

    Beauty

    For Niche Fragrance Makers, Time Is On Their Side

    For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.

    Beauty

    For Niche Fragrance Makers, Time Is On Their Side

    For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.

    Beauty

    How Beauty Plans to Crack Substack

    From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.

    Beauty

    How Beauty Plans to Crack Substack

    From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.

    Beauty

    How Niche Perfumers Pay to Win

    Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth.

    Beauty

    How Niche Perfumers Pay to Win

    Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth.

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