Women’s sports are booming and fashion is missing out, according to new analysis from Bank of America.
Women’s sports are booming and fashion is missing out, according to new analysis from Bank of America.
Gas prices won’t be the only thing rising due to the United States’ conflict with Iran. Prepare to feel the impact through some of your favourite fashion brands in the sportswear space too.
Gas prices won’t be the only thing rising due to the United States’ conflict with Iran. Prepare to feel the impact through some of your favourite fashion brands in the sportswear space too.
On finished its 2025 fiscal year with 30 percent sales growth. Despite its successful run last year, the company isn’t getting ahead of itself for 2026. Co-founder David Allemann explains that and more in today’s newsletter.
On finished its 2025 fiscal year with 30 percent sales growth. Despite its successful run last year, the company isn’t getting ahead of itself for 2026. Co-founder David Allemann explains that and more in today’s newsletter.
The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.
The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.
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Thom Browne’s latest collaboration with Asics is the house’s first with a sportswear brand. Could we see more down the line? He answers that and more in this latest interview with The Business of Fashion.
Thom Browne’s latest collaboration with Asics is the house’s first with a sportswear brand. Could we see more down the line? He answers that and more in this latest interview with The Business of Fashion.
We’ve seen a lot more of Adidas’ classic Superstar sneaker lately. Let’s talk about why this is happening.
We’ve seen a lot more of Adidas’ classic Superstar sneaker lately. Let’s talk about why this is happening.
Simone Rocha and Adidas team up to bring the first big surprise to the table for London Fashion Week.
Simone Rocha and Adidas team up to bring the first big surprise to the table for London Fashion Week.
The Los Angeles-based brand surpassed $300 million in sales last year, said founder Mike Amiri. Now it’s planting its flag on the most expensive retail thoroughfare in the world.
The Los Angeles-based brand surpassed $300 million in sales last year, said founder Mike Amiri. Now it’s planting its flag on the most expensive retail thoroughfare in the world.
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New Balance revealed its financial numbers for 2025. They paint a very positive picture for all challenger brands in the sportswear space.
New Balance revealed its financial numbers for 2025. They paint a very positive picture for all challenger brands in the sportswear space.
While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.
While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.
While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.
While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.
Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.
Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.
In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.
Sluis is taking the reins on the company’s finances as Martin Hoffman continues his transition as the company’s full-chief executive.
The brand’s latest professional sports deal is its first formalwear partnership with a football club in over 20 years.
The California-based luxury brand’s store is its first standalone European destination.
The exhibition, which will pair archival fashion pieces with works of art depicting the human body, will be the first to grace the new 12,000-square-foot Condé M. Nast Galleries space.
Mike Amiri’s namesake brand is diving deeper into the sports world through a new partnership with La Liga’s FC Barcelona.
The partnership includes an apparel collection for all 32 teams across the activewear brand’s men’s and women’s categories.
Maison Kitsuné has appointed British designer Abigail Smith as the brand's new creative director, with her first collection for the brand debuting at Paris Fashion Week.