Jessica Schiffer
Beauty Brands Get a Wake-Up Call. Will They Listen?
Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.
Beauty Brands Get a Wake-Up Call. Will They Listen?
Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.
Better Late Than Never: Luxury Beauty Brands Learn to Love Influencers
Until recently, many luxury beauty brands saw little need for a robust presence on social media. Here's how one company built an influencer marketing strategy from scratch.
Better Late Than Never: Luxury Beauty Brands Learn to Love Influencers
Until recently, many luxury beauty brands saw little need for a robust presence on social media. Here's how one company built an influencer marketing strategy from scratch.
Beauty Brands Learn to Love Menopause – Just Don’t Call It Anti-Aging
Beauty brands are releasing products aimed at women in their 50s experiencing symptoms of menopause, a demographic that hadn't received much attention from the industry in the past.
Beauty Brands Learn to Love Menopause – Just Don’t Call It Anti-Aging
Beauty brands are releasing products aimed at women in their 50s experiencing symptoms of menopause, a demographic that hadn't received much attention from the industry in the past.
Elizabeth and James Leaves Contemporary Market Behind for Kohl's
Once a $50 million business, Mary-Kate and Ashley Olsen’s contemporary line closed its doors last year after an attempt to hew closer to The Row’s style fell flat. The brand will live on via a licensing deal with Kohl’s.
Elizabeth and James Leaves Contemporary Market Behind for Kohl's
Once a $50 million business, Mary-Kate and Ashley Olsen’s contemporary line closed its doors last year after an attempt to hew closer to The Row’s style fell flat. The brand will live on via a licensing deal with Kohl’s.
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