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Gemma A. Williams

Gemma Williams is a contributing writer at The Business of Fashion. She is a writer and curator with an expertise in China's luxury and fashion markets who is based in London. Williams has written for Vogue Business, South China Morning Post, and Jing Daily, where she was the editorial director. She is the founder of Fashion Narratives, a boutique fashion consultancy. Williams has a master's degree from the London College of Fashion in Fashion Curation.

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    Global Markets

    Why Luxury Brands Are Investing in China’s Art Scene

    Chanel, Prada, Hermès, Loewe and Louis Vuitton have been collaborating with museums, artists and art fairs in China to generate marketing buzz and expand their client base amid a slowdown in the key luxury market.

    Global Markets

    Why Luxury Brands Are Investing in China’s Art Scene

    Chanel, Prada, Hermès, Loewe and Louis Vuitton have been collaborating with museums, artists and art fairs in China to generate marketing buzz and expand their client base amid a slowdown in the key luxury market.

    Global Markets

    Why Fashion Magazines Keep Launching Hong Kong Editions

    Elle and Harper’s Bazaar have long published local editions that are distinct from their mainland China titles. Now more magazines, from Vogue Man to L’Officiel, are following suit as the city’s luxury market shows signs of bouncing back.

    Global Markets

    Why Fashion Magazines Keep Launching Hong Kong Editions

    Elle and Harper’s Bazaar have long published local editions that are distinct from their mainland China titles. Now more magazines, from Vogue Man to L’Officiel, are following suit as the city’s luxury market shows signs of bouncing back.

    China

    Can H&M and Zara Compete with Chinese Rivals?

    With consumers tightening their belts in China, the battle between global fast fashion brands and local high street giants has intensified.

    China

    Can H&M and Zara Compete with Chinese Rivals?

    With consumers tightening their belts in China, the battle between global fast fashion brands and local high street giants has intensified.

    China

    Should Brands Use Virtual Influencers in China?

    Critics say they are dystopian, but ‘flawless’ virtual influencers may be worth considering in a market where celebrity brand ambassadors have become an increasingly risky investment.

    China

    Should Brands Use Virtual Influencers in China?

    Critics say they are dystopian, but ‘flawless’ virtual influencers may be worth considering in a market where celebrity brand ambassadors have become an increasingly risky investment.