Introducing The BoF Brand Magic Index
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.
Introducing The BoF Brand Magic Index
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.
BoF Insights | Dynamic Journeys: China’s Luxury Shoppers at Home and Abroad
Chinese fashion and beauty customers — long pivotal for the global luxury market — are reshaping how and where they shop, according to BoF Insights’ new report.
BoF Insights | Dynamic Journeys: China’s Luxury Shoppers at Home and Abroad
Chinese fashion and beauty customers — long pivotal for the global luxury market — are reshaping how and where they shop, according to BoF Insights’ new report.
BoF Insights | Why Ownership Matters to NFT Shoppers
The recent “MetaBirkin” non-fungible token legal battle surfaced the many digital grey areas around trademarks and authenticity. BoF Insights research sheds light on what consumers think.
BoF Insights | Why Ownership Matters to NFT Shoppers
The recent “MetaBirkin” non-fungible token legal battle surfaced the many digital grey areas around trademarks and authenticity. BoF Insights research sheds light on what consumers think.
BoF Insights | Can a New Investment Help eBay Build Luxury Resale Street Cred?
Investing in a VIP resale platform is another play from the e-commerce pioneer to win over luxury buyers and sellers.
BoF Insights | Can a New Investment Help eBay Build Luxury Resale Street Cred?
Investing in a VIP resale platform is another play from the e-commerce pioneer to win over luxury buyers and sellers.
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The Debrief | Why Designer Shoes Are So Expensive
A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.
The Debrief | Why Designer Shoes Are So Expensive
A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.
BoF Insights | What’s Next for Luxury Shoes in 5 Charts
From Amina Muaddi to Mach & Mach, wealthy consumers are reshaping the market with a desire for comfortable and versatile — yet statement-worthy — premium and luxury shoes, according to the latest report from BoF Insights.
BoF Insights | What’s Next for Luxury Shoes in 5 Charts
From Amina Muaddi to Mach & Mach, wealthy consumers are reshaping the market with a desire for comfortable and versatile — yet statement-worthy — premium and luxury shoes, according to the latest report from BoF Insights.
BoF Insights | The New Statement Shoe: Reimagining Designer Footwear
Read the latest BoF Insights report to get BoF’s perspective on designer shoes, covering shifts in the competitive landscape, product innovation and what high-net-worth individuals in particular are looking for when buying designer shoes.
BoF Insights | The New Statement Shoe: Reimagining Designer Footwear
Read the latest BoF Insights report to get BoF’s perspective on designer shoes, covering shifts in the competitive landscape, product innovation and what high-net-worth individuals in particular are looking for when buying designer shoes.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
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The Debrief | Fashion’s Gen-Z Obsession
The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them.
The Debrief | Fashion’s Gen-Z Obsession
The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them.
BoF Insights | Does Fashion Stand a Chance of Hitting Its Sustainability Targets?
With all eyes on COP27, BoF Insights research into the sustainability initiatives of the world’s 30 largest publicly listed fashion companies underscores why the industry is at risk of missing sustainability goals set for the end of this decade.
BoF Insights | Does Fashion Stand a Chance of Hitting Its Sustainability Targets?
With all eyes on COP27, BoF Insights research into the sustainability initiatives of the world’s 30 largest publicly listed fashion companies underscores why the industry is at risk of missing sustainability goals set for the end of this decade.
The Implications of Gen-Z for the Fashion Industry — in Five Charts
BoF Insights decodes US Gen-Zers’ relationship with fashion and the impact on the market
The Implications of Gen-Z for the Fashion Industry — in Five Charts
BoF Insights decodes US Gen-Zers’ relationship with fashion and the impact on the market
BoF Insights | Gen-Z and Fashion in the Age of Realism
Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.
BoF Insights | Gen-Z and Fashion in the Age of Realism
Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.