Alexandra Mondalek
How to Let Shoppers Know Your Brand Is Worth the Money
As consumers tighten their belts in response to inflation and the risk of recession, brands are seeking ways to tell consumers their products have value.
How to Let Shoppers Know Your Brand Is Worth the Money
As consumers tighten their belts in response to inflation and the risk of recession, brands are seeking ways to tell consumers their products have value.
How Dior Made Sauvage the World’s Number One Fragrance
The fragrance’s success runs deeper than the current interest in Johnny Depp. LVMH’s hefty investments in advertising, retail, and a full range of Sauvage-scented products have helped dethrone even the top women's scents.
How Dior Made Sauvage the World’s Number One Fragrance
The fragrance’s success runs deeper than the current interest in Johnny Depp. LVMH’s hefty investments in advertising, retail, and a full range of Sauvage-scented products have helped dethrone even the top women's scents.
The Debrief | How Skims Took on Victoria’s Secret and Spanx
Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.
The Debrief | How Skims Took on Victoria’s Secret and Spanx
Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.
Thom Browne’s Path to $500 Million, 500 Square Feet at a Time
The Zegna-owned brand seeks to double sales to over $500 million from $230 million in 2021 while maintaining its insider cachet. CEO Rodrigo Bazan sees opening intimate boutiques in offbeat locations as a path to keep growing in a luxury market dominated by European giants.
Thom Browne’s Path to $500 Million, 500 Square Feet at a Time
The Zegna-owned brand seeks to double sales to over $500 million from $230 million in 2021 while maintaining its insider cachet. CEO Rodrigo Bazan sees opening intimate boutiques in offbeat locations as a path to keep growing in a luxury market dominated by European giants.
ADVERTISEMENT
ADVERTISEMENT