Agenda-setting intelligence, analysis and advice for the global fashion community.
In 2018, Ella Ramirez, then a high school student and aspiring fashion designer, was thrilled to have landed a “stylist” gig at a clothing store near her home in Princeton, New Jersey.
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High-end brands are counting on brick-and-mortar retail to deliver the sort of personalised shopping experiences that can’t be replicated online. But hiring and training employees to pull that off can be a challenge.
Indie brands that used to rely on Instagram ads and TikTok influencers to spread the word are hiring traditional sales reps who trek from store to store promoting their wares.
SMCP Group, the french parent of accessible luxury labels Sandro, Maje, Claudie Pierlot & De Fursac, is launching an academy to make the store associate role more modern and exciting.
Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.
Hefty tuition prices, unclear career pathways and new routes into the industry are reshaping how young people invest in education.
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.
A pioneer in luxury education since 1991, French business school ESSEC has launched a new Master’s in Luxury Management — preparing students for the evolving luxury industry through a thorough academic and hands-on curriculum.
Oberg stepped into the top job at her startup last August. In an exclusive interview with The Business of Fashion, she explained how she plans to scale her business while sidestepping the ‘founder’s ego’ problem that has doomed many emerging brands.
From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
In a post-fashion month debrief, BoF founder Imran Amed and editor-at-large Tim Blanks assess how the biggest houses are bedding in under new creative leadership at Chanel, Gucci, Dior and more.
From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.
