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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Fashion Needs Chief Brand Officers

More than just an updated title for marketing executives, chief brand officers are tasked with navigating a climate where everything from advertising campaigns to holiday policies and suppliers can shape a company’s image.
Chief brand officers are playing a vital role in the industry’s push to be more socially-conscious. Shutterstock.
Chief brand officers are playing a vital role in the industry’s push to be more socially-conscious. Shutterstock.

Two years ago, few shoppers knew or cared what paid holidays their favourite brands offered employees. But earlier this month, how companies observed

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