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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Will It Take to Make Gen-Z Happy at Work?

A shift in workplace power dynamics has companies struggling to balance their youngest employees’ expectations against the needs of their businesses.
The generation that came of age with a cell phone in their palms brimming with success stories of TikTok stars who rake in hundreds of thousands of dollars on viral videos don’t expect to drudge away at an entry level job for years before their next promotion.
The generation that came of age with a cell phone in their palms brimming with success stories of TikTok stars who rake in hundreds of thousands of dollars on viral videos don’t expect to drudge away at an entry level job for years before their next promotion. (Shutterstock)

Bubble Skincare founder and chief executive Shai Eisenman has dedicated her entire business to her “favourite” cohort, Gen-Z. But while she’s had success selling her line to young people, hiring them hasn’t been as easy.

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Further Reading

Solving Retail’s Labour Shortage

As companies from Macy’s to Target scramble to hire thousands of workers for a holiday shopping boom, they’ll need to figure out how to strike the right balance between pay and perks.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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