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Agenda-setting intelligence, analysis and advice for the global fashion community.

6 Lessons From Melanie Ward on Building a Cult Brand

Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era’s most iconic brands, including Helmut Lang and Calvin Klein.
Helmut Lang's Spring/Summer 2002 campaign, featuring Anthony, Leslie and Melanie Ward photographed by Anthony Ward.
Helmut Lang's Spring/Summer 2002 campaign, featuring Anthony, Leslie and Melanie Ward photographed by Anthony Ward. (Courtesy)

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