The Creative Class | Andy Rogers, Brand Director

Andy Rogers was convinced he was going to become a painter. Instead, a mix of gumption and luck led him to work for a series of luxury and fashion houses, whose identities he helped to define with his unerring creative vision. Here, the branding guru tells BoF how a camp Welsh farmer, Stella McCartney and the rise of the Internet paved the way to his current position as brand director of British sportswear legend Fred Perry.