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Agenda-setting intelligence, analysis and advice for the global fashion community.

The 2025 Playbook for Employer Branding

During a recent LinkedIn Live, BoF’s senior correspondent Sheena Butler-Young and commercial features editorial director Sophie Soar shared insights into how companies can account for a workforce with evolving needs and expectations — from providing perks and services with cross-generational appeal, to navigating return-to-office policies in a new work environment.
Employees are also increasingly looking to align their personal values with their employers’.
Global offices must consider nuances across different workplace locations, as well as the multiple generations in their workforce. (Pexels)

Today, job candidates assess the suitability and opportunities of a prospective

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